we know what you’re thinking. “does cheap product photography actually mean low-quality photos that end up being a waste of my time and money?”
our short answer? no, not one bit.
have you ever scrolled through Instagram and wondered how a brand can get such stunning, studio-quality product photos on a small business budget? we had the same thought. until we made it possible.
when it comes to getting product photography, you have options. you can:
when it comes to driving sales, product photography’s role is simple. people are extremely visual. and if those people don’t know what your product looks like, or the features that make it unique, how will they decide to make a purchase? (spoiler: they can’t.)
in fact, research shows that 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.
the best part about images? they get information across at rapidfire speed. when your consumer comes across a branded visual, they can easily identify your product’s size, features, colours, and other attributes that make it unique. when someone said “a picture’s worth a thousand words” they sure as heck weren’t playing around.
when you pack a bunch of branded product photographs in your back pocket to use on your social feeds, you’ll win more customers over a longer period of time. not only will this increase the quantity and quality of your social content, but it will also drive sales.
high-quality images also communicate more about your product than words ever will – unless you expect your consumer to read a novel about what makes your product so great.
to pronto, all it means is that you’ll get more bang for your buck and more clicks on your site and social. and if you like stopping scrolls and driving sales, then product photography of this kind sounds pretty dang enticing, don’t you think?
on average, an amateur photographer will cost you between $25 - $75 per hour. while they’re less expensive than your ordinary product photographer, they may also be less experienced. in short, you get what you pay for when it comes to amateur photographers.
if you’re looking to boost the quality of your photos, you may look into a professional product photographer. their cost? around $200 to $500 per hour or $250 to $1,500 per image. while they’re more experienced than the amateur photographer mentioned above, their experience comes with a cost.
another option for product photography is a photography studio. the rates of studios vary, so here’s an overview. it’s no secret that the professionals at photography studios know what they’re doing. therefore, they’ll produce great photos that you’ll love.
the downside? they’ll charge you for every bell and whistle it takes to make your photos look great. think: the number of props, studio prep, stylist, you get the drift.
while we may be a little biased, our personal favourite option for product photography is pronto.
with pronto, you’ll only pay ($36 each) for the pics you want. better yet, our team of experienced creatives and professional photographers help you do it all from the comfort of your couch.
looking for a downside? there isn’t one. unless you hate stand-out, studio-quality photographs and a cutting edge team of experts that make them come to life.
when all is said and done, it’s the visuals that make a customer want your product. if you’re not posting branded photos on social or featuring stunning visuals on your site, you’re not doing the most to drive sales.
(yes, even if you’re a small business with a budget to match.)
because getting fresh-off-the-press, high-quality photos shouldn’t cost you an arm and a leg – just $36 per photo, fair and square.
so forget asking your friend with a camera for a favor. and skip the studio costs while you’re at it. at pronto, we’ll get you affordable studio-quality content for your brand. and we’ll do it all in a snap.
