eCommerce product photography is a crucial aspect of online sales for retailers. It is the first thing potential customers see when browsing products online and can make or break a sale. In fact, according to a study by MDG Advertising, 67% of consumers consider the quality of a product image to be “essential” in their purchasing decision. However, many eCommerce store owners make common mistakes in their product photography that can negatively impact product appeal and customer trust. In this blog post, we will discuss these common mistakes and provide tips on avoiding them to increase online sales and customer trust.
The first common mistake in eCommerce product photography is poor lighting. Poor lighting can make a product appear dull and unappealing, which can significantly reduce the chances of a customer making a purchase. Poor lighting can also make it difficult for customers to see the details of a product, which can make it difficult for them to understand the product's features and benefits. To avoid this mistake, it is essential to use proper lighting techniques such as natural light, studio lighting, or a combination of both. It is also vital to ensure that the lighting is consistent throughout all product photos to create a cohesive and professional look.
The second common mistake in eCommerce product photography is unclear images. Unclear images can lead to customer confusion and mistrust, which can significantly reduce the chances of a customer making a purchase. Unclear photos can also make it difficult for customers to see the details of a product, which can make it difficult for them to understand the product's features and benefits. To avoid this mistake, it is important to use high-resolution images and ensure that the focus is on the product itself. It is also essential to use proper editing techniques such as cropping, adjusting brightness and contrast, and removing any blemishes.
The third common mistake in eCommerce product photography is a lack of detail. A lack of detail can make it difficult for customers to understand the product's features and benefits, which can significantly reduce the chances of a customer making a purchase. To avoid this mistake, it is important to include multiple images of the product that show different angles and details. It is also essential to use proper editing techniques such as cropping, adjusting brightness and contrast, and removing any blemishes.
The fourth common mistake in eCommerce product photography is an inappropriate background. An inappropriate background can distract from the product and decrease its appeal, which can greatly reduce the chances of a customer making a purchase. To avoid this mistake, it is vital to choose a background that complements the product and does not distract from it. It is also important to use proper lighting techniques to ensure that the background does not overpower the product.
The fifth common mistake in eCommerce product photography is not showing the product in use. Not showing a product in use can make it difficult for customers to understand its function and potential, which can greatly reduce the chances of a customer making a purchase. To avoid this mistake, it is important to include images that show the product in use, such as a person using the product or the product in a specific setting or environment. This can help customers to better understand the product's features and benefits and envision themselves using the product. Additionally, it is essential to use proper lighting and composition techniques to ensure that the product is the focus of the image and that the product in use is visible.
To avoid these common mistakes in eCommerce product photography and create visually stunning product photos, it is essential to follow best practices for lighting, composition, and styling. Hiring a professional product photographer can also be beneficial as they have the experience and expertise to create visually stunning product photos that will attract and convert customers. They can also help you avoid common mistakes and provide guidance on how to create visually stunning product photos that will increase online sales and customer trust.
Avoiding common mistakes in eCommerce product photography is crucial for online retailers to attract and convert customers and increase online sales. Proper lighting, composition, and styling are essential to creating visually stunning product photos that attract and convert customers. Additionally, showing the product in use and hiring a professional product photographer can also greatly benefit online retailers. By following these tips and best practices, eCommerce store owners can increase online sales and customer trust. As a call to action, eCommerce store owners should invest in professional product photography and follow best practices to increase online sales and customer trust.
It is also essential to keep in mind the importance of post-processing and editing in eCommerce product photography. This can enhance the product's overall appeal and bring out its best features. This can include colour correction, cropping, and removing any blemishes or defects. Additionally, it is essential to have detailed information about the product, such as size, weight, and materials. This can help to build customer trust and confidence and increase the chances of a sale.
Another important aspect of eCommerce product photography is consistency. To create a cohesive and professional look, it is important to have a consistent style and look across all of your product images. This can include using the same lighting, composition, and styling techniques and the same background and props. Consistency can build customer trust and confidence and increase the chances of a sale.
Lastly, it is crucial to consider the importance of using different product images. This can include photos that showcase different angles of the product, photos that show the product in use and pictures that show the product in different environments or settings. This can help to build customer trust and confidence and increase the chances of a sale.
In conclusion, avoiding common mistakes in eCommerce product photography is crucial for online retailers to attract and convert customers and increase online sales. By following best practices for lighting, composition, and styling and hiring a professional product photographer, eCommerce store owners can create visually stunning product photos to increase online sales and customer trust. Additionally, post-processing and editing, consistency, and using different types of product images can also greatly benefit online retailers. By keeping these tips in mind and investing in professional product photography, eCommerce store owners can increase online sales and build customer trust and confidence.
